International buyers will represent the largest portion of London’s super prime property buyers in 2026, according to the latest *Billionaires Buyers in London report.
What’s driving this shift isn’t renewed optimism about London, but opportunity.
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The super prime market is being shaped less by long-term residency and more by selective, needs-based buying – with international wealth stepping in where domestic and non-dom sellers are exiting.
At a glance
- Wealthy foreigners relocating from the UK to escape the crackdown on non-doms were behind two of every three super prime London property sales in 2025 as they offloaded super prime homes at discounted prices for ‘quick sales’.
- Attractive pricing of the right stock sustained interest from younger, international buyers as fatigued vendors were willing to conclude on terms that might previously have been rejected.
- In 2025, London’s super prime market was buoyed by buyers from the Middle East, China and the United States.
- Significant bargains spilling over into 2026 after the festive season and pre-Budget hiatus will continue to attract international capital to the top end of London’s luxury property market.
- Homes offering stellar lifestyle perks, preferably fully-furnished, commanded the most transactions with those offering privacy, larger plots, health and wellbeing facilities, or integrated lifestyle services (concierge, gyms, pools and security) attracting the strongest interest.
- Buyers from the Middle East, China and the United States represented the highest numbers of prime property investors in 2025.
- Belgravia emerged as the strongest-performing super-prime address of 2025.
- Non-dom residents moving to more tax-friendly destinations such as Dubai and Milan are likely to retain a foothold in the capital, selling large primary residences in favour of ‘lock up and leave’ apartments and pied-à-terres.
- Looking to 2026, super prime prices are predicted to soften by 2-3%, as international buyers continue to seek out priced-to-sell larger homes in desirable postcodes.
- Prime Central London addresses will lead as supply lags, with London’s super-prime market in recalibration rather than decline.
Snapshot: The super prime London property market in 2025 and 2026
With effect from April 6, 2025, the non-domicile status for UK resident individuals was scrapped and replaced with new rules.
Tax uncertainty further created a flurry of panicked activity in London super prime and prime property markets, contributing to longer-term recalibration into 2026 and beyond.
As a marked rise in non-dom home owners sold off their principal UK residences, a new wave of international buyers swooped in on homes offered at competitive prices, with many fatigued sellers – some who have been on and off the high-end London property market for the last two years – eager to secure a quick, clean sale before the end of 2025.
Significant discounts spilling over into 2026 after the festive season and pre-Budget hiatus will continue to attract international capital, which continues to find London compelling, especially after the tax certainty post November Budget.
London’s super prime real estate market: who are the buyers and sellers?
Buyers - who’s buying super prime London homes?
According to luxury estate agents Beauchamp Estates, buyers from the Middle East, China and the United States represented the highest numbers of ‘bargain hunting’ prime property investors in 2025, keen on snapping up some of the capital’s smartly priced ultra-high-end homes as weary vendors will forced to price for sale amid oversupply of quality stock.
During 2025, buyers from the Middle East accounted for 25% of all super prime sales, up from 20% in 2024 while US buyers represented 20% in the same segment, as many ‘disillusioned’ wealthy buyers seek competitive prices in a more stable political environment.
High-net-worth buyers, many with young families, acted decisively where they saw genuine value and opportunity.
According to the luxury home agency, buyer profiles fell into the younger age bracket, with investors of £15 million-plus homes in 2025 notably younger than in previous years, typically ranging from their late 20s to mid-40s.
What’s notable here is not just where buyers are coming from, but how decisively they’re acting – prioritising turnkey quality and long-term usability over speculative upside.
Super prime buyers from the UK rose to 12%, up from 10% in 2024.
A small but growing group of buyers from Turkey have also invested in London super-prime homes, seeking to ringfence capital from domestic economic volatility.
Quality assets, attractive pricing, prestige postcodes, scale and improved availability are some of the variables inveigling international wealth last year.
Cash buyers accounted for 75% of super-prime transactions, consistent with 2024.
Selling - who’s selling super prime London homes?
Sellers were largely non-dom owners, with around 65% of vendors in the super-prime market falling into the category.
Selling off their principal London residence formed part of strategic relocation strategies to more tax-friendly wealth hubs, including Dubai, Abu Dhabi, Milan, Tuscany, Monaco and Geneva, the estate agent notes.
Importantly, this hasn’t translated into a wholesale exit from London, but a reshaping of how super-prime property is used – from primary homes to strategic footholds.
Many chose to retain a foothold within the London property market, downsizing to smaller pied-à-terres and ‘buy-to-leave’ branded and new-build apartments typically priced between £7 million and £10 million. Many have been investing so that their children can use the property when studying in the UK or visiting.
The agent reveals that the remainder of vendors were predominantly older UK nationals downsizing due to higher running costs and tax pressures, either relocating locally or moving to the Home Counties.
What sold in 2025 and what didn’t - lifestyle purchases over tax-driven investments
During 2025, there were 41 sales of residential properties priced above £15 million across Prime Central London.
The realtor notes that despite transaction volumes softening compared with recent years, the top end market remained resilient, with buyers acquiring homes according to selective, needs-based criteria such as large family homes and turnkey, furnished properties.
According to Beauchamp Estates, across both homes and apartments larger properties dominated demand at the highest rungs of the London property market, with the most in this category offered at adjusted pricing due to vendor profiles.
Homes offering stellar lifestyle perks, preferably fully-furnished, saw the most transactions
Attracting the strongest interest were best-in-class properties on larger plots with health and wellbeing facilities, or integrated lifestyle services (concierge, gyms, pools and security). Branded and serviced residential developments continued to gain traction in 2025.
The report reveals that interest in refurbishment projects and off-plan purchases declined sharply in 2025.
Prestige postcodes - where London’s billionaires want to live
According to the high-end property agent, Belgravia emerged as the strongest-performing super-prime address of 2025, recording eight £15 million-plus sales, up from three in 2024.
Knightsbridge and Kensington also improved, while North-West London saw sustained interest from American, Chinese and Gulf buyers, including several landmark transactions.
Despite buyer demand Mayfair experienced a shortage of turn-key stock and limited deal volumes.
Hampstead recorded only one super-prime sale in 2025, reflecting reduced Eastern European demand, just 5% of transactions, and a changing housing stock profile.
Looking to the capital’s prime market – properties valued at £2 million to £10 million – much of the Q4, 2025 market activity was driven by prime London areas, including Chiswick, Islington, Putney and Highgate, according to the Prime London Demand Index by Benham and Reeves, a London-based property agency.
2026: Forecasts for London’s super prime and prime property markets
In 2026, London’s gravitational pull will remain strong despite many non-doms no longer moving to the city on a full-time basis.
The UK capital’s appeal as a global city remains strong with world-class schools, universities, culture, connectivity and cosmopolitan character continuing to outweigh fiscal considerations for many.
Those leaving will secure a turnkey or low-maintenance quality property in 2026, as wealth is predicted to shift to locations such as the Middle East, Switzerland and Italy.
Beauchamps Estates predicts that super prime prices will soften by 2-3% but remain active as buyers seek out competitively priced residences as non-dom vendors trickle out of London’s luxury housing market creating elevated supply.
Pricing is expected to stabilse for best-in-class homes in prime postcodes where supply is tight.
Moving deeper into 2026, international buyers will continue to seek out priced-to-sell larger homes in desirable postcodes under more stable market conditions, especially when compared to rival wealth locations such as Dubai and Abu Dhabi where prices have risen dramatically.
The luxury agent predicts that top-end activity in 2026 will be driven by buyers from the United States, China and the Middle East (purchasers originating from India, Pakistan, Yemen and Lebanon now based in the UAE or Saudi Arabia) and Turkish investors moving wealth out of the troubled Turkish economy.
Turnkey residences are expected to see sustained demand, as buyers prioritise convenience with high-net-worth investors seeking out homes that offer professional management and lifestyle perks.
The agent predicts that 2026 investor profiles will continue to fall in the younger demographic, with monied buyers minted by generational wealth and entrepreneurial success in technology, IT, and entertainment sectors.
Prime Central London postcodes will lead demand as supply lags with ‘addresses of choice’ for the super-rich Belgravia, Knightsbridge – both winners in 2025 – and Mayfair seeing the highest interest among high-net-worth buyers looking for a London base.
Jeremy Gee, Managing Director of Beauchamp Estates, said that while transaction volumes are unlikely to return to historic peaks in the short term, London’s depth of demand and global relevance remain intact.
Gary Hersham, Founder of Beauchamp Estates, added: ‘London’s status as a truly international city, with an unrivalled cultural and educational offering, continues to underpin its attractiveness.’
Marc von Grundherr, director at Benham and Reeves, said that in 2026 interest will hold firm despite the upcoming “mansion tax”, with buyers in London’s prime market “prepared to act on the right property at the right price”.
Investor notes: What investors in super prime London real estate need know and what matters in 2026
For investors, the key takeaway for 2026 is selectivity. Liquidity and quality matter more than scale, and not all super-prime assets will perform equally in a recalibrated market.
- Beauchamp Estates predicts that the super-prime market will remain extremely active, as domestic and international buyers now view London real estate as offering strong value
- Prime Central London will continue to command the highest asking prices, with these prestige postcodes witnessing an undersupply of quality stock that meet younger buyer profiles and their specifications
- Chelsea, Knightsbridge, Belgravia and the West End will see the most activity
- Kensington also performed well last year, with 3 £15 million plus deals (5 deals in 2024)
- In 2025, the biggest winner this year has been Belgravia, which accounted for 8 of the 41 £15 million-plus deals (up from 3 deals in 2024).
- Needs-based homes are performing well in a pivot away from more financially strategic acquisitions. Turnkey property and homes with the convenience of lifestyle perks will see the most interest in 2026
- International buyers will value convenience and proximity to central London over other super prime areas such as Belsize Park, Hampstead and Kenwood
- “Bargain hunting” young Middle Eastern, Chinese, and American buyers will be purchasing lavish “holiday mansions”
- Middle Eastern and Turkish buyers will be the largest buyer group for London homes priced above £15 million, representing 1 in 3 purchasers.
In 2026, London’s super prime market is less about chasing growth and more about securing the right asset, in the right location, at the right price – a dynamic that continues to favour informed international buyers.
*The 2025 Billionaire Buyers in London survey analyses sales of residential properties valued above £15 million between January and December 2025, using a combination of LonRes data, off-market transactions and Beauchamp Estates’ proprietary market intelligence.
